Eyewear at Eyes of Cimarron

At Eyes of Cimarron, we’ve curated an eyewear collection that reflects our modern, elevated approach to vision care.
​​​​​​​From artisanal craftsmanship to performance innovation, each brand we carry brings its own story, style, and soul.

Featured Brands

​​​​​​​

SALT

California-made. Inspired by nature. Crafted with Japanese precision. SALT. is our spotlight brand—designed for those who appreciate timeless aesthetics, premium materials, and unmatched comfort.

State Optical Co.

Proudly handmade in Chicago.
State frames celebrate American craftsmanship and individuality in every detail.

OVVO Optics

Strength meets sophistication.
These ultra-lightweight, military-grade steel and titanium frames are engineered for durability and luxury.

Bajío

Built for the water.
Ready for the sun. Inspired by life on the water, Bajío’s polarized lenses are ideal for nearby adventures like paddleboarding at Ascarate Lake or weekend escapes to Elephant Butte.

Arbor Eyewear

Nature-inspired.
Sustainably made. Handcrafted with eco-conscious materials, Arbor combines wood accents with modern design.

Forall

American-made.
Inclusive. Innovative. Designed and manufactured in Texas, Forall champions diversity, thoughtful design, and a perfect fit for every face.

Gucci

Italian luxury with bold flair.
Gucci eyewear turns heads with trendsetting styles and iconic branding.

Yves Saint Laurent (YSL)

Parisian elegance meets edgy design.
YSL delivers sophisticated frames with fashion-forward appeal.

Oakley

Oakley

Sport-driven performance.
Perfect for active lifestyles in the El Paso sun—whether you're hitting the trails or the pickleball courts, Oakley brings comfort and clarity to every play.

Tom Ford

Tom Ford

Iconic. Confident. Modern.
A favorite for statement-makers—Tom Ford frames define sleek, bold luxury.

DB4K

Serious style for little eyes.
Durable, colorful, and cool—DB4K makes eyewear fun and functional for kids.

Vernon Gantry

Born in Brooklyn. Built with purpose.
Founded by two optometrists, Vernon Gantry pairs timeless style with American craftsmanship.

Come See
​​​​​​​the Difference

Try on your next favorite pair in person.
​​​​​​​Visit our optical boutique and experience the Eyes of Cimarron collection for yourself.
Schedule An Appointment

Call: (915) 910-5915